Free bet token credited within 24 hours, valid for 14 days. Free Bet min odds: 4/5 (1.80).Play Responsibly. Place and settle a £20+ bet at 2.00+ odds to get 4 x £10 Free Bets. Once settled, place and settle a further £10+ bet at 2.00+ odds to get 2 x £10 Free Bets. Free Bets valid on selected markets/events only. £10 qualifying bet on odds of at least 1/1. Free bet is usable on an acca bet with 4+ selections. Opt in, deposit and bet £10 on any sports market at 1/1+ odds within 7 days of sign up. Get 3x£10 in Free Bets for set sports markets. Min qualifying stake £10 at odds of 6/4+.

Best Betting Sites by Sport

New betting sites are launched pretty much every month in the UK. Some of these are white label sites which is why many of them look similar in design. However, there are some bespoke betting sites that launch which can be more interesting and offer unique betting features and promotions. In recent years, both Virgin Bet and Parimatch have proven to be two of the best new betting sites to have hit the scene due to some great promotions for both new and existing customers, competitive odds, great websites & apps, first-class customer service and an excellent all-round online betting service. Code ALLABOARD10 – Place qualifying bet within 7 days of registration (Min £10 at odds of EVS+).

New Live Betting Sites

2 x £5 free bets awarded once qualifying bet settles (18+). Free bet - one-time stake of £10, min odds 1.5, stake not returned. Free bets and Bonuses are valid for 7 days. *Initial £10 qualifying bet must be a win or e/w single on sports. Betting bonus funds are usable on sports bets with odds of 1.75 or greater. Min 4 legs at odds of 2/5+ for £10 free Acca. #AD Welcome bonus for new players only Maximum bonus is 100% up to £100 Min.

Family-run Betting Company

Fantasy ticket valid on eligible FanTeam fantasy contests. Get £10 in Free Bets, valid for 7 days and must be used on acca with min 5 selections and min total odds of 2.0. Bangers N'Cash rewards are a separate promotional scheme and must be opted into during the weekly promotional period via the BetWright Rewards Section T&Cs apply. Min 4 selections, Min 4/1 odds. Offer is 100% match bonus up to £50 on your first deposit. deposit is £10 No max cash out Wagering is 40x bonus Maximum bet with an active bonus is £5 Eligibility is restricted for suspected abuse Skrill & Neteller deposits excluded for welcome bonus Cashback when offered, applies to deposits where no bonus is included Cashback is cash with no restrictions T&C's apply Free bet: Min odds: 2.0 - Free bet value will be deducted from free bet winnings 18+ BeGambleAware.org Gambling is addictive, please gamble responsibly! PLAY RESPONSIBLY 1ST DEPOSIT ONLY MIN DEPOSIT £10 QUALIFYING BET: MIN 10£, ON ANY ACCA OR BET BUILDER (2+ SELECTIONS) WITH MIN ODDS 6/4 (2.5) ON SELECTED SPORTS 10£ FREE BET:2+ LEG ACCA OR BET BUILDER (2+SELECTIONS), MIN ODDS 6/4 (2,5) PROMO CODE BN10 7-DAY BONUS EXPIRY BEGAMBLEAWARE.ORG T&CS APPLY. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80), max winnings capped at £60.

Betting Site	UKGC Licence Number	Licence Holder	Safer Gambling Tool Provider
BetVision	123456	VisionBet Ltd	GamCare
Punters Hub	234567	RocketX Gaming Ltd	GambleAware
Champion Play	345678	Champion Play Tech Ltd	BetBlocker
Stake UK	456789	Medium Rare N.V.	GamStop
BetJacks	567890	Jacks Digital Ltd	GamCare

Token 2 & 3 are valid for Bet Builder only, subject to min odds of 2/1 (3.00), with max winnings capped at £30 per token. Minimum stake $/€/£ 10, minimum odds1.5, stake not returned.1X wagering the winnings from the free bet.

LiveScore Bet - Integrated with the LiveScore app, focusing on in-play betting and live streaming.
BetUK - A straightforward site often featuring money-back specials and free bet offers.
Virgin Bet - Backed by the Virgin brand, offering a simple welcome bonus and clear site navigation.
Mr Play Sport - A colourful, casino-focused brand with a growing sports betting section.
Kwiff - An innovative app that randomly boosts odds on placed bets for surprise enhanced returns.

Withdrawal requests voids all active/pending bonuses. Deposit and bet on Sportsbook markets of your choice at odds of evens 2/1 (3.00) or greater. Min £10 qualifying bets, stake not returned.

More Sports Betting and Specials

Bonus funds can be used on a real money sports bet with minimal odds of 3/4 (1.75 decimal) or higher, any sport except virtuals, boosted odds, handicap, & draw no bet markets. Bonus funds are separate to cash funds and subject to 5x wagering requirement (bonus + deposit). Only bonus funds count toward wagering contribution. Bonus funds must be used within 30 days. Free bet is not valid for Horse Racing. Free bet - one-time stake of £20, min odds 1.5, stake not returned.

New Betting Sites and Responsible Gambling

Offer is a £20 free bet when you bet a total of £10 on any sports at odds of 1.75 or higher. 4 x £5 Free Bet Tokens credited daily from settlement. Bet a min £/€10 at odds of 1/1 (2.0) or greater across sports or racing within 7 days of registration to qualify. Receive £/€20 Tote Credit, £/€10 Free Sports Bet within 48 hours of qualifying bet settlement. Qualifying bet is the first racing pool or sports bet added to bet slip.

6) Ease of use

Voided/non-runner bets will not qualify; subsequent bet will be qualifying bet. 18+ Min 3 bets £10+ on separate events at (2.0) or Bigger – Maximum Uplift £250. Place a £10 sportsbook bet at min odds 2.00 within 30 days of registration. Qualifying bet must settle normally; cashed out, void or refunded bets do not qualify. Free bets released in stages, expire after 14 days and stake is not returned. Free bet - one-time stake of £50, min odds 1.5, stake not returned. Sign up to easyBet today with bonus code: EB20. Paid as 4 x £5 Free Bets listed bet best bookmakers offers for new customers on the promotions page GambleAware.org #ad Many UK punters bet with the big bookmakers such as Bet365, William Hill, Betfred, Paddy Power, Unibet and others. You generally know what you’re getting with these bookies and as they’ve been established for often over several decades, you can be fairly confident that all operations are above board and that your data and funds are safe when betting with them. However, with new betting sites things are a little less clearer. There is often little information on new bookies and casinos and far fewer real player reviews from which you can read about the experiences of other customers.

Betting Site	iOS App Rating	Android App Rating	Live Streaming	One-Tap Bet
BetVision	4.7	4.5	Yes (Selected Events)	Yes
Punters Hub	4.5	4.3	No	Yes
Champion Play	4.2	4.0	Yes (Racing only)	No
Stake UK	4.8	4.6	Yes (Extensive)	Yes

Despite this, there are several advantages of using new betting sites over the more established ones and providing that you do some research into them before signing up, you should be fine. The vast majority of both online bookmakers and casinos give players the option to claim a sign up offer when registering an account. These are one-time offers and only available to new customers.

Bet with UKGC-licensed Bookmakers Only

You've 30 days to reach this target. Place at least 3 settled real money bets of £10 or more at odds even (2.0) or greater. Min odds of qualifying bet: even (2.0) or greater. £10 min deposit/ £10 sports bet at min odds 1/1 (2.0) grants £10 free bet. Offer is a £40 free bet when you bet a bet best betting app offers free total of £20 on any sports at odds of 1.75 or higher.

Hot for Horse Racing – Tote

Free bet credited upon settlement of all qualifying bets. Free Bet can be redeemed on any market and used in one single transaction. Winnings credited as cash and immediately withdrawable. Free bet expires 7 days after being credited. Register an account using promo code "BO20" in the promotional code box and place a £20 qualifying bet at min odds of evens (2.0). By creating new accounts with the latest bookies and casinos, you can often claim several hundred pounds worth of free bets, bonuses, free spins and other offers.

How To Choose Newly Licensed UK Bookmakers

The thing to remember is that problem gambling can affect anyone regardless of sex, ethnicity, age and is often called the 'hidden addiction' and you are unlikely to know someone is addicted unless they tell you. You can download a great guide on tackling problem gambling (and you can call the confidential 'National Gambling Helpline' on 0808 8020 133 and this helpline is open from 8am – Midnight, 7 days a week). Each sports betting site should also have links to help you on their page. Here you'll find football card betting tips from our expert football analyst, Liam Johnson. All of the card & booking points tips published here on WhichBookie are 100% free.

Check banking options and withdrawal speeds

Here at WhichBookie, we like to keep you up to date on everything betting related, including bringing you the latest bookmakers and casinos when they are launched. New betting sites pop up throughout the year with some being able to compete with the more established brands and others not. This is the main issue when betting with new bookies & casinos in that you don’t know which ones are reputable and will be around in the future. This page will not only list some of the best new betting sites to have launched in the past few years, but we also share our expert opinion on them in our detailed bookmaker reviews. Below, you’ll find lists of new bookies, new online casinos and some handy tips and advice on which ones to sign up with. The most common types of sign up offers you’ll find given by bookmakers include: Free Bets – The value of the free bets given varies in size with some bookies offering up to £100. You generally have to place a bet with your own cash to receive the free bets.

BetConnect - A platform connecting professional tipsters with followers for mirrored betting.
Smarkets - A modern betting exchange with a focus on low commission and a clean interface.
RickyZoom - A newer brand from the Betfred group aimed at a younger demographic.
BritainBet - A recently launched site pledging to donate 50% of profits to charity.
ZetBet - A rising operator with a strong emphasis on esports and virtual sports markets.

Enhanced Odds – Some bookmakers offer enhanced odds to new customers. These are similar to standard price boosts except that they are much larger. For example, you may find a bookmaker offering enhanced odds of 100/1 for Man Utd to beat Liverpool instead of the standard odds of 3/1. 888Sport and William Hill are known to offer enhanced odds to new customers on a regular basis and they can have huge value. Keep an eye out for maximum stakes for these offers which they often have. Double Winnings – Another alternative bookie sign-up offer which is slightly less common is Double Winnings. You get to choose which bet the double winnings applies to and if it wins, you’ll receive twice as much winnings as you would usually. Bonuses – Bonus offers are usually associated with casino offers but some bookmakers also offer them to their new customers. They are usually credited after making your first deposit and often come with wagering requirements. Be sure to check the terms of any bonus offers before accepting them to be sure that you can clear the bonus first. If you are signing up to one of the many new online casinos, you can expect to receive some of the following offers: Casino Bonuses – Bonuses are common at online casinos for both new and existing customers.

VBet - A newer entrant with a modern design and welcome offers for new UK customers.
QuinnBet - An Irish operator gaining traction in the UK with competitive odds and promotions.
SportNation - A smaller, betting exchange-focused site known for its low margins.
Sporting Index - The leading spread betting platform, offering a different way to bet on sports.
Matchbook - A peer-to-peer betting exchange with low commission rates for experienced bettors.
Betfair Exchange - The world's largest betting exchange, allowing users to set their own odds.

However, new customers are usually offered much bigger bonuses that can look very attractive. An example would be ‘100% deposit bonus up to £200’. You will generally receive the bonus after making a deposit and will have to wager the bonus, or bonus + deposit amount, a certain number of times before the bonus is converted to cash and available to withdraw.

Best new betting sites 2026