While the offer has changed a few times in the last few years, the sports bonus amount has remained around £40-60, which is great value for any punters in the UK.

Site	Live Chat	Email	Phone
Bet365	24/7	24h Response	Yes
Betfair	24/7	24h Response	No
Unibet	8am-Midnight	12h Response	Yes

The rest, as said, does indeed speak for itself. Biggest Negatives: We do not really see any downside to the welcome offers at Betfred, whether that be the sports, casino, bingo and so on. Even some of the big bookies will add wagering requirements for the casino offers, but that is not the case at Betfred so we only have praise on the welcome bonus front. Our View: If we disregard the generous welcome offers for a while, there are other good things to say about Betfred. The app is easy to use and gives you everything you need, withdrawals are very quick, and the sportsbook is usually very comprehensive.

Best Online Bookmakers In The UK for Horse Racing

The betting site offers everything you need and consistently stays ahead of the competition with innovative features. The most important one, in our opinion, is the bet builder tool which is miles ahead of the competition. Biggest Negatives: bet betting sites with free sign up bonus The bet365 website and mobile app are very user-friendly and easy to use. However, the design can be a bit boring at times and this is something that the bookie can improve. We are clutching at straws here, though, as we genuinely feel that be365 has no weaknesses.

1. Licensing & Security

Our View: Bet365 is the best sports betting site in the UK because it offers a wide range of sports and markets, competitive odds, live betting and streaming, a user-friendly platform, and a number of other features and benefits. Once you try the site, you will likely never want to leave. One can also respect bet365's decision not to launch any sister sites, focusing solely on the core. Best Features: Unibet is truly one of the best bookies when it comes to horse racing, covering meetings from all over the world. Best Odds Guaranteed is in place for UK and Irish races, as you would expect, and the promotion Uniboost allows punters to boost the odds of a horse racing bet three times per day (!).

Bet £20, Get £21 in Bonus Bets

The latter really makes the bookie and out. Biggest Negatives: Perhaps the only downside of using Unibet for horse racing betting is the fact that Tote betting is not offered. Almost all of the top horse racing competitors offer this, such as Placepot and Quadpot, so Unibet should probably look at getting that fixed as soon as possible. Our View: Unibet is an extremely solid bookmaker for most sports and the racing section has been given a bit more love. Promotions are not really offered for any other sports, not even football most of the time, so it is clear that the bookmaker focuses more on racing in the UK. Improvements can always be made, but there is a lot to like.

LATEST BETTING NEWS AND OFFERS

Active players will also receive weekly 2x free bet tokens. Deposit at least £10 and place a bet at minimum odds of 1/1 (2.00) on sports. Bet can be a single, double or any multiple, or a Bet Builder. Free bet must be used for bet with minimum odds of 1/1 (2.00) and will expire 24 hours after being credited. Place a bet of £20 at min odds of 3.0 and get £40 in Free Bets within 48 hours.

£20 Backup bet if your first bet loses

The UK’s Largest and Most Popular Sports Radio Station Opt in and bet up to £40 (min. Cashback applies to deposits where no bonus is included. To give you a nudge in the right direction, we have listed the best UK betting sites by category below. If live streaming is very important to you, for example, you will easily be able to pick out the best site for this. After rigorous tests, our experts compare and rank the best betting sites available for UK punters.

2. Are betting apps safe to use?

Of course, picking the "best" betting site is undeniably subjective, with all UK online bookmakers on our list offering great gambling products. Also, no one bookmaker is universally perfect for everyone, and you will only find out if it's right for you by trying it yourself. Below, we have listed the best betting sites for the most prominent sports in the UK, seeing as many punters only tend to bet on one sport. It makes sense, therefore, to choose the best bookie for the sport in question. Best Features: If there is one thing that our experts have in common, it is the love for bet365. Best Features: Based on the Smarkets betting exchange, SBK might not be the oldest bookie on the block but it has established itself in the industry thanks to market-leading odds. SBK is made for mobile and the betting app works brilliantly on all types of devices.

Top 20 betting sites UK

Applies to new customers who sign up with the promo bet betting sites uk new customer offers code AKACCA100. virtuals) at 1.5 min odds, settled within 14 days. Sign up and make a qualifying deposit of £5 or more to qualify for 300% of that amount in Bet Credits up to £30*. Bet credits are credited upon settlement of qualifying bets to the value of the deposit (capped at £10*), which must be within 30 days of claiming the offer. Min odds/bet and payment method exclusions apply.

In-Play Betting

Offer is 100% bonus match up to £30 on your first deposit. Place a £10 sportsbook bet at minimum odds 1/1 (2.0), within 14 days of sign-up and get £40 in Free Bets, valid for 7 days on selected bets. Place a £10 sportsbook bet at min odds 2.00 within 30 days of registration. Qualifying bet must settle normally; cashed out, void or refunded bets do not qualify. Free bets released in stages, expire after 14 days and stake is not returned.

What is Trustly?

Fantasy ticket valid on eligible FanTeam fantasy contests. Deposit £10+ in 7 days & bet on sports. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Free bets not valid on e-sports & non UK/IE horse racing. Get a percentage boost of up to 50% on all football multibets with 4 selections or more. Biggest Negatives: The live streaming available at SBK is limited right now, with a more no-frills approach taken compared to some of the other top mobile betting sites around.

List of UK Betting Sites

Best Features: Having named bet365 as the best overall bookie, we felt it was best to opt for a different bookie in this category: Virgin Bet. The brand is well-known in the UK, for obvious reasons, and the sportsbook is provided by Kambi. There are some great promotions for football, including the early payout (two goals up). Biggest Negatives: Virgin Bet remains a relatively new site, so there are still some things to improve. The betting margins could be slightly better, while the minimum deposit for PayPal is quite high. Our View: Sports fans who want to make sure they get the best possible value out of their bets really should be using SBK as its odds come from the Smarkets betting exchange and are usually the best around in our tests.

Novibet - Modern site with detailed stats and insights
Kwiff - 'Surprise' boosted odds on selected bets
Matchbook - Another low-margin exchange platform
EnergyBet - Sportsbook with a focus on design and UX
Moplay - Cashback offers and social betting features

The mobile app from SBK works like a dream, so it is easier and faster than ever before for users to place in-play bets. Best Features: William Hill is certainly one of the best bookmakers in the UK, offering great depth for almost all sports, and live streaming has been a key strength of the site for many years. Most punters will have heard of William Hill TV and the reputation is indeed warranted, with many different events to stream. Biggest Negatives: Although the live streaming is very good, William Hill is not always the most 'flashy' bookmaker. The site design is rather dull and while there are some good promotions, one can understand why punters might opt for another bookie.

Responsible Gambling Tools and Player Protection

We are clutching a bit at straws, though, as the bookie is one we like and use fairly frequently. Our View: If you are tired of the mainstream bookies, even if they are all very good, it is definitely worth checking out Virgin Bet. The bookie has a lot to offer, from the fantastic betting app to the early payout promotion, and there bet deposit bonus sites is a pretty decent welcome offer as well. It does not get much better than that. Best Features: Betfred speaks for itself, in many ways, but it's an easy choice for this category thanks to the consistency in the offers. After all, these days, the design and overall feel are very important. Our View: William Hill remains a good choice for almost every sport and this is also the main strength of the site.

Bet365 - Extensive live streaming and in-play markets
William Hill - Long-established with high-street presence
Betfred - Famous for its 'Double Delight' goal scorer offers
Paddy Power - Known for innovative promotions and specials

If you are a punter who likes to bet on several different sports, William Hill could be the perfect site for you.

How to Sign Up for an Online Betting Site

Withdrawal Time1 day and 6 hours via Place and settle a £20+ bet at 2.00+ odds to get 4 x £10 Free Bets. first deposit only £10 min deposit qualifying bet: min £10, on any ACCA or Bet Builder (2+ selections) with min odds 6/4 (2.5) on selected sports £10 Free Bet: 2+ leg ACCA or Bet Builder (2+ selections), min odds 6/4 (2.5) 7-day expiry T&Cs apply Bet a minimum of 3 x £10 on separate sports events at 2.0 (Evens) or bigger on your first day (min £10 total losses). Get 50% of first day net losses back as a Free Bet up to £25. Free Bet credited within 24 hours, expires in 7 days, stake not returned, max winnings £250. The qualifying bet must be a single selection only.

50% back up to £25

Free bet added on 1st settlement of any qualifying bet. Free bet is a matched free bet of £20. Free bet is a matched free bet of £10. Opt in, deposit & bet £10 on any football market at minimum 1/1 odds within 10 days of registration. Get £40 in Free Bets on selected events.

Perfect Pitch for Cricket – BetWright

Opt in, deposit & bet £10 on any sports (odds 2.00+) in 7 days. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. New Betting Site (Launched 18/08/2025!) Offer is 100% match bonus up to £50 on your first deposit. Bonus funds are separate to cash funds and subject to 5x wagering requirement (bonus + deposit). If your first bet is a Treble or Up on Any Sport (minimum 3 selections, odds evens) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £/€100. Best Features: Kwiff was initially launched as a mobile-only brand in 2015, but has since expanded its operations to desktop and mobile browsers. Based on the ratings on the App Store and Google Play Store respectively, Kwiff has one of the best betting apps on the market. After all, you cannot argue with the experiences of other punters. Biggest Negatives: The sportsbook at Kwiff is still a bit undeveloped compared to other betting sites in the UK, with some important markets missing.

Best UK Betting Sites 2026